Pacato

We partnered with a Lisbon-based entrepreneur to bring a new ceramics studio to life.

Our process began with strategic research and discovery, focusing on the local ceramics landscape and the visual languages that define contemporary craft. This insight shaped a distinct brand positioning that honors traditional techniques while embracing modern aesthetics.

We then developed a full visual identity from logo design and typography to color palettes and photography direction. The brand strikes a balance between earthy textures and clean, minimal lines, reflecting both the raw materiality of ceramics and the refined nature of the finished pieces.

To support the launch, we created a cohesive suite of marketing assets including promotional photography, print collateral, and social media content. Every element was designed to communicate the studio’s values: authenticity, attention to detail, and artistic exploration.

Results within the first 90 days:

• Grew Instagram following from 5 to 1,000+ in under 30 days, driving consistent organic engagement and local reach.
• 89% of ceramics courses and day workshops sold out within the first month of launch.
• Launched a step-by-step ceramics book 3 months later, leveraging audience demand and brand momentum.
• Gained local media coverage and influencer features, positioning the studio as one of Lisbon’s top emerging creative spaces.
• Achieved a 3x return on brand investment within the first 6 weeks through bookings, product sales, and collaborations.