Make a Smile

We collaborated with a leading dental education company to design and implement a comprehensive social media marketing strategy aimed at promoting its suite of professional development courses. The objective was clear: drive engagement, grow their digital presence, and position the brand as a go-to resource for high-quality, expert-led dental education.

Our engagement began with a deep dive into their audience: dental professionals seeking practical, respected, and continuing education. Through platform audits and competitor research, we identified content gaps, tone-of-voice opportunities, and strategic channels to build stronger visibility and authority.

From there, we developed a tailored content plan aligned with the company’s mission and tone. Our team produced a wide range of engaging content, including educational articles, video snippets from courses, infographics, and promotional graphics. Each piece was crafted to spark interest, reinforce credibility, and maintain consistency across Instagram, LinkedIn and Facebook.

In addition to content creation, we established a calendar system for regular posting, audience interaction, and performance monitoring - ensuring agile updates and continuous growth.

Results within the first 90 days:

• Grew Instagram and LinkedIn followings by 54%, establishing the brand as a recognized voice in dental education.
• Boosted engagement rates by 5x, with consistent content driving shares, saves, and professional discussions.
• Increased course enrollments by 60%, directly tied to social campaigns and content CTAs.
• Implemented a monthly content system that streamlined workflow and enabled agile content adjustments based on analytics.
• Transformed underperforming channels into high-converting traffic sources, with social now accounting for 40%+ of referral traffic to the website.