Body Dubai

We worked alongside Tomé, a personal trainer to launch his digital presence and attract new clients by developing a content strategy tailored for Instagram and TikTok. The aim was to position him as an approachable and knowledgeable fitness coach, cutting through the noise with content that was both authentic and educational.

Starting with audience insights, we identified his ideal viewers: individuals seeking straightforward, practical gym advice and motivation. Based on this, we built a content roadmap focused on short-form videos that aligned with platform trends while reflecting his personal coaching style.

Our team delivered a consistent stream of high-performing content, including workout breakdowns, form tips, quick routines, and motivational messages—all crafted for mobile-first platforms. Each video was intentionally designed to highlight his personality and expertise, helping to foster trust and familiarity with potential clients.

As a result, the trainer experienced notable growth across social platforms: more views, more followers, and most importantly, more client inquiries. Beyond visibility, the content helped build a strong personal brand, laying the groundwork for long-term success in the fitness industry and helping him move his business from Lisbon to Dubai.